By Jonas Schäfer empowers hospitality brands to thrive through the creation of distinctive, experience-driven concepts and comprehensive support from vision to execution. Whether you’re launching a new project or reimagining an existing business, our approach combines strategic insight, operational precision, and imaginative storytelling.

Led by company founder Jonas Schäfer—an award-winning chef, hotelier and concept developer—the consultancy draws from a powerful network of specialists in branding, culinary arts, interior design, technology, and operations. This collective expertise ensures every project is customized to its market, unique in its character, and built for long-term success.

Our Core Services:

• Brand Identity & Storytelling
  Crafting powerful narratives that differentiate and elevate your brand.
• Culinary Concept & Menu Design
  Chef-led menu development rooted in locality, innovation, and profitability.
• Interior Design & Guest Journey Planning
  Designing memorable environments that optimize both guest experience and workflow.
• Service Experience Design
  Establishing service standards and training teams to deliver them flawlessly.
• Sustainable Operations
  Embedding eco-conscious, efficient practices that align with your business goals.
• Pre-Opening & Post-Launch Support
  Full-spectrum guidance to ensure smooth launches and ongoing operational success.

Selected Projects

Valea Verde Retreat – Transylvania

Scope: Founding & Full Concept Development | Role: Founding Shareholder, GM 2006 – 2023, Chef | Period: 2006–Present

Valea Verde Retreat is a pioneering rural hospitality concept founded by Jonas and Ulrike Schäfer. Nestled in restored Saxon farmhouses, it offers immersive guest experiences and contributes meaningfully to the local economy. Jonas led the full development of the concept, guest journey, and operational model, positioning Valea Verde as a benchmark for sustainable hospitality in Eastern Europe.

• Room Capacity: 86 guests
• Restaurant Capacity: 80 guests + terrace

Valea Verde Restaurant

Scope: Culinary Concept & Operations | Role: Chef & Owner | Period: 2006–Present

This award-winning restaurant reflects Jonas Schäfer’s culinary ethos of local, seasonal, and imaginative cuisine. Recognized by Gault Millau and Chaine des Rôtisseurs, it anchors the Valea Verde experience. In 2025, it will expand with the launch of “The Old Vicarage Cooking School – by Jonas Schäfer,” offering immersive culinary education rooted in Transylvanian traditions.

Restaurant Capacity: 80 guests + terrace

Prince of Wales Guesthouse – Viscri

Scope: Operational Refresh | Role: General Manager, Chef | Period: 2019–2020

Jonas was entrusted with reimagining the operations at this royal guesthouse, including hosting King Charles himself. He introduced a new F&B concept, refreshed the room experience, and implemented efficient tech-driven systems to streamline operations at this heritage site.

• Room Capacity: 10 guests
• Restaurant Capacity: 40 guests + terrace

Kalnoky Estate

Scope: Brand & Operational Consulting | Role: Consultant | Period: 2019

Jonas advised Anna and Tibor Kalnoky on enhancing the estate’s hospitality offering. His work included redefining guestroom concepts, redesigning F&B experiences, and creating a unified corporate identity to align marketing, guest experience, and brand perception.

• Room Capacity: 35 guests
• Restaurant Capacity: 30 guests + terrace

Sándor János Villa Boutique Hotel – Sovata

Scope: Full Concept & Pre-Opening Development | Role: Lead Consultant | Period: 2025–Ongoing

A new boutique hotel in development, this project includes nine rooms, a 60-seat restaurant, and a colonial-style bar. Jonas Schäfer oversees the full scope of concept creation, design execution, culinary direction, team training, and operations to ensure a standout debut.

• Room Capacity: 18 guests
• Restaurant Capacity: 60 guests + terrace